Choosing rather than creating
On selection of a consonant, all the possible combinations with the vowels along with the special characters appear at one place in the vowel toggle. No need to create the combinations, just pick the required combination from the toggle.
Global ownership of Samsung Email
Samsung Health Records
Samsung 360 Audio
Samsung Galaxy Store
Samsung Discover
Noida
January 2016 to May 2024
Samsung Internet
Inspired and fuelled by the vision to design meaningful experiences that are locally inspired and globally relevant, Samsung Design Delhi is located at the very heart of innovation in South West Asia. Here we passionately collaborate with multi-disciplinary teams to make successful and holistic design driven stories. We continue to challenge the future to see how meaningfully we can change our user's lives.
The seven global design studios of Samsung Design
Samsung Design Delhi (SDD), one of the Global Design Hubs of Samsung Electronics, recently completed 15 successful years of its foundation in India.
Research
Graphics
Interaction
Design
ID Group
The UX Design Group
The Interaction Design Part is the first point of contact for all the stakeholders for all business requirements. The award winning team of 08 best interaction designers in India is leading 15+ projects. Apart from focus on commercialisation, the team also filed several patents
Interaction Design Part is responsible for:
defining the strategy,
defining the scope,
providing a structure,
creating a skeleton of concepts,
pitching, and
creating final design guidelines
MX
The Mobile Experience
From TouchWiz to One UI, I’ve witnessed how a brand evolves along with technology. Designing interactions for entry level smart phones to foldables.
Samsung Email
Samsung Email enables users to manage multiple personal and business email accounts seamlessly. Samsung Email also offers integration for business, encryption to safeguard data and ease-of-use features such as insightful notifications, spam-management. Furthermore, organisations can administer various policies as needed.
Design ownership transfer
Made a pitch demonstrating the capability of the team and ensuring seamless transfer and maintenance of the application. The global app ownership is very crucial for studio portfolio. The development is also happening in India, it was easy to coordinate with engineering team to take quicker decisions.
OneUI 6 Upgrade
Applications which have components outside basic interaction design are great opportunities for designers to create the components at their own and take a go ahead from global graphics team. Coordinated with HQ teams and successfully upgraded the OS for 100Cr+ users
Addition of a new customer
Protected by KNOX, Samsung Email is one of the safest email client. The customers are enterprise level and they use it for organisation level communication. The design should support the responsibility the task demands. We minutely studied all the use cases and customised it for one new customer.
Samsung Health Records
Store, view, or share your health records in Samsung Health. Health records in the Samsung Health app allow you to check and manage your medical data, such as allergies, current conditions, immunisations, and medications. These records are conveniently stored in the Samsung Health app, so you can refer to them as often as needed. You’ll also be able to export your health records right from your phone.
Design ownership transfer
PHR was already done in USA, it was being extended to India, Being a studio in India and located in vicinity of engineering team it was easier to design and develop it in India. Pitched it to Samsung Health Leadership and the design for EHR in India transferred to India Studio.
EHR challenges in India
Huge population, a healthcare system totally dependent on paper and physical records, availability of same medicine in different shapes and forms: are few of the various challenges EHR in India is facing. Worked with PM team to find solutions for these challenges.
Eka Care Part
To bring the benefits of EHR to people in India, partnership with Eka Care was made, the organisation has prior experience of the domain. The partnership enabled linking the users with their UIDAI, to make all medical data available for quicker diagnosis.
Personalised 360 Audio
Personalised 360 Audio brings natural audio listening experiences to the digital world. The personalisation is precise and accurate as the system creates a profile from more than 50,000 points of the face, making it tailored for every individual. Samsung Account makes the profile available in all connected devices. Accurately personalised 360 audio opens a gateway to new immersive audio experiences to complement the evolving immersive visual experiences.
Interaction design support
User profile for audio 360 was a bit tricky as it required to calculate the distance between the ear and centre of the face, to do this user has to rotate their faces, and doing that they can not see the screen. It was resolved with active haptic feedback. As the development was happening with Dolby, the design iterations were difficult and had to plan well to meet the timelines.
Award pitch creation
360 audio was already available in competitor devices but Samsung Personalised 360 audio was being developed along with Dolby, making it best in class. Team was struggling to write a pitch for awards. I was in a retreat in nature and suddenly realised that nature sound is 360, tat became the opening sentence if the design pitch, which bagged an award too
Samsung India Keyboard
India is witnessing an exponential rise in vernacular users across tiers. As the majority of more than 1.3 billion people in India which is the world’s 2nd largest smartphone market, rely heavily on local language and scripts, it becomes essential to innovate and improve the typing experience to support emerging vernacular needs.With an aim to make the text input experience, intuitive and inclusive for the growing number of vernacular users in India, we are proud to introduce the ‘New Samsung India Keyboard’ which makes typing in over 29 Indian regional languages faster, easier and seamless.
Type it as you write it
Designed based on the phonetic principles of the Devanagri script the keyboard is structured to mirror the writing method of Indian languages, making the typing experience as easy as writing
With faster typing speed and reduced chances of errors, the new keyboard empowers both advanced and beginners in regional language typing.
The Devanagari Script
The Devanagari script was developed in India in 4th century CE. The letters are ordered based on the phonetic principles that consider both manner and place of articulation of the consonants and vowels they represent. The arrangement is called ‘Varnamala’, means the garland of the letters.
The Phonetic Principles
The consonants are grouped based on the way they are being spoken, the phonetic principles example: the letters which are spoken by touching the tongue to front teeth (ta tha da dha na) are called Dental and so on. There are 7 groups of consonants as depicted below.
The Letter Matrix and Orientation
The arrangement of letters is a perfect matrix, which has a leading consonant and then a set of four following consonants. The group of five have a primary sound and then the following similar sounds.
Representation of matrix layout with one leading letter and 4 following letters.
The changed orientation retains the phonetic principles and the association of leading and following letters.
The Arrangement of Letters in The New Samsung India
The new layout as per the vertical alignment of the Devanagari script makes it effortless to find the letters and upfront combinations makes it really fast to type.
Ambidextrous
The clear segregation of vowels and consonants provides balanced typing load on both the hands. As consonants are selected by one hand and vowels are selected by another, the typing experience remains same for both left and right hand users.
Choosing rather than creating
On selection of a consonant, all the possible combinations with the vowels along with the special characters appear at one place in the vowel toggle. No need to create the combinations, just pick the required combination from the toggle.
Multilingual
The keyboard layout is designed in a way that it can support 29 different Indian languages in the same grid.
MINT
Monetisation INdia Taskforce
With the launch of multiple Chinese mobile brands in India, the market share for Samsung was impacted. The Chinese brands were playing a low price competitiveness strategy. As Samsung follows best manufacturing and material quality standards, it was became necessary to find methods to reduce the cost of the device while maintaining the same high quality standards of both software and hardware. With this aim, Monetisation INdia Taskforce was made. MINT is a taskforce of thought leaders from all domains.
Samsung Discover
A delay in app download in T2 & T3 as compared to T1, was observed. The major reason was slower reach of new applications in T2 and T3. This gave rise to Discover App, a place at homescreen which brings all the latest and most relevant apps to the user with one tap install. Discover App also increased the traffic on Galaxy Store India.
Discover was launched in all M series and contributed significantly in overall Monetization Targets
Galaxy Store India
A delay in app download in T2 & T3 as compared to T1, was observed. The major reason was slower reach of new applications in T2 and T3. This gave rise to Discover App, a place at homescreen which brings all the latest and most relevant apps to the user with one tap install. Discover App also increased the traffic on Galaxy Store India.
