Chennai / Gurgaon / Pune
2012 to 2015
Cognizant Interactive is a digital experience agency with global scale. It helps in end-to-end digital enterprise transformation, envision and operate tomorrow’s products and services. Its capabilities include insight, innovation, experience design, creative and content, alongside deep expertise in AI and data, operations, technology and engineering. As customer experience becomes the key differentiator between brands, Cognizant focuses on delivering world-class experiences.
My first job, and first time in an MNC and a multi story building!
Unicredit Bank Mobile App
UniCredit is a pan‑European leading commercial bank providing best-in-class solutions and services across Italy, Germany, Austria, and Central and Eastern Europe. Our Vision is to be the Bank for Europe's Future. Our Purpose is to Empower Communities to Progress, delivering the best-in-class products and services for all stakeholders, unleashing the potential of our people and our clients across Europe. We serve over 20 million clients, supported by three Group product factories - Corporate, Individual and Payment Solutions - that ensure best‑in‑class expertise and scalable solutions across all markets.
Key Learnings
Design Plan Creation
First requirement from a designer was to provide a rough estimate of time for design phase, based on provided BRDs and FRDs. Fresh out of college, learnt the process in actual job ground. Participated and learnt stakeholder management and representing design team in client calls, and taking feedback and sing-offs.
UI Documentation
Learnt the technical feasibility of designs with active interactions with engineering teams, and impact by discussions with business team members. Learnt the importance of clear design documents for inter team clarity and power of mockups in quicker decision making. Learnt the methods to be more efficient and faster in design pitch creation.
UI and graphics coexistence
In fast paced projects where graphics teams used to be onboarded post confirmation on UI, learnt that design teams are stronger together, design is a team activity, learnt the importance of quick design critique sessions with fellow designers help to commit more realistic designs in the client sign-off calls
Key screens of the application whose initial version we designed
Max Life Insurance
"Aapke Sachche Advisor" (True Advisor) a marketing campaign by Max Life Insurance launched around 2012, emphasising honest, customer-centric, and need-based selling in the insurance sector to fight mis-selling. The campaign aims to build trust through ethical advice.
Optimised the app used by ‘Sachche Advisors’
There was an app which was used to recommend best suited insurance products to the users. As the results were suggested by the application, not the agent, people tend to believe more. My job was to enhance the usage of the application and enhance the efficiency.
UX research over chai
I called multiple Max Life Agents as prospect customer and requested them to suggest me best suited product. I observed they all were skipping multiple(20+) screens! The task flow was long and it was taking long time and a lot of information to suggest a product. Created a UX report based on the findings on ground, which lead to a new holistic UX research and ultimately app was optimised to support the Sachche Advisors better.
Hasbro Inventory Management Tool
Hasbro Pulse is a place where fans come first. As fans ourselves, we have an idea of what you – our fans – want. Hasbro Pulse is where you’ll find some of the best product offerings and experiences from the brands you love, a glimpse at more behind-the-scenes material and insider details that you can’t get anywhere else. We made Hasbro Pulse with you, the fans, in mind. We hope you’ll make it your first stop when you’re looking for insider info about your favourite Hasbro brands.
Key Learnings
Inventory management
One Transformer toy is made from more than hundred different parts. All the toys have multiple colours and come in different sizes. The inventory management tool aimed at switching from excel to a dedicated software.
Manufacturing optimisation
All the parts of same colour, irrespective of toy character or toy size, were casted at once. Maintaining number of final toys manufactured was a challenge, which was solved by design.
Focus and efficiency
Learnt that bringing focus at task in hand increased the efficiency many folds. The excel tables were replaced with visual dashboards for more focus, quicker decision making and enhanced efficiency.
